Event management

Dec 22, 2024, 15:04
How to Prove the Value of Events to Clients

How to Prove the Value of Events to Clients

09 juni 2017

How many times have you been asked by your client whether the event you organize will increase sales or help to get new clients? I bet this is a common question. After all, today clients are not looking for wow events, they want results, they want a proof that the money they spend brings some value to their companies.

I knew there must be a way to prove that clients will eventually get back the money they invested in, and I found it. More than 10 years ago I came across the ROI Methodology.

It was a real eye-opener: the methodology has a very clear structure allowing to set objectives, design the event based on those objectives, and, what is more important, to measure the results. I can now look at a set of planning documents and pretty well know before the event has happened whether it is going to deliver real bottom line value to stakeholders.

After using the methodology myself, I decided to introduce it to everyone involved in the design of events. The training lasts for 2 days and is followed by my personal coaching until you have completed your first event, setting objectives, planning the learning experience and measuring the results.

The next training is on June 29-30 in London. You may want to take the opportunity and join us in as wonderful house.

Feel free to phone or drop me an email if you have any questions.

Dr. E. Hamso - Managing Partner
Event ROI Institute
T: +47 90 12 24 18 |
E: elling.hamso@eventroi.org

www.eventroi.org