When developing a marketing and channel plan for their product or service, marketers face the challenge of resource allocation across a range of touchpoints. When asked which marketing channels Belgian marketers devote the most resources and attention to, they name digital and social media as the undisputed champions (32%), followed by customer events (24%) and content marketing (22%). But, what are the media that influence marketers themselves both as consumers and as marketing and communication professionals? In the research The Oval Office conducted with more than 900 Belgian marketing and communication professionals we asked them the question.
