The awardshow itself, with more than 550 guests, started off in an empty hall. With only the 6 awards on stage, two security guys and nothing more but a video with the 16 nominated events on a big screen. After the video all lights turned off. A door opened with just a little bit of light and the sound of some countrystyle music. All 550 guests followed the sound and arrived at a second event accommodation.

With two bars, 5 golden caravans on 5 different stages and an opening speech high up in the sky people all crabbed their phones to shoot pictures and videos of the unusual surroundings.

After the opening a bizarre show followed. The show went from caravan to caravan, each stage representing a category. From one of the caravans came fireworks, the other one opened up while a streetorchestra of 55 people popped up. Minutes later 500 balloons came down from the seeling. Dutch snacks were served by famous advertisementstars, etc etc. It was a real awardexperience.

The biggest impact

‘Today we celebrated the industry of eventmarketing en live communication. Our industry that brings people together, who wouldn’t be together without an event. The industry that creates moments that last in time, to change peoples, departments or even complete companies behaviour. With that we have to realise that the fundamental power of surprising, wondering and WOW-moments delivers the biggest effects and impacts from all the communication- and marketingtools. We are the biggest touchpoint of al marketing- and communicationstrategies’, explained Sjoerd Weikamp, from organising media-platform EventBranche.nl.

Two videos of the event

An eventvlogger filmed the event, as well as Univate, who made the official aftermovie:

• Vlog
• Aftermovie

And the winners?

Category Exhibitions:
WINNER: INNOVATION EXPO
Client:  Ministerie van Infrastructuur en Milieu
Agency: EventConsortium
Video

Categorie Brand Events:
WINNER: JHERONIMUS BOSCH 500
Clients: Stichting Jheronimus Bosch 500, Noordbrabants Museum en de gemeente ’s-Hertogenbosch
Agency: Artishock Events & Marketing
Video

Categorie Congresses:
WINNER: TOEKOMST VAN DE GEZONDHEIDSZORG
Client: WOMENInc.
Video

​Categorie Internal Events:
WINNER: DE HEARTBEATS VAN POP VRIEND SEEDS
Client: Pop Vriend Seeds
Agency: D&B Eventmarketing
Video

​Categorie Relationmarketing Events:
WINNER: ACCENTURE INNOVATION AWARDS
Client: Accenture
Video

Public Award (12,5% from 6500 votes)
WINNAAR: Allerhande Kerstfestival
Client: Albert Heijn
Agency: Xsaga
Video

www.eventbranche.nl