With the development of MICE industry and application of new concepts and technologies the profession of an organizer of business events and meetings has been going through deep transformation. The capacity and knowledge to design a meeting has become one of the essential skills required from a professional planner nowadays. Designing a meeting means practicing a comprehensive approach and applying unique tools for each particular business event in order to make it most effective and productive.

Aiming to provide educational value for a wide circle of Russian-speaking meeting professionals, the Meeting Design Institute and Matey Events has partnered in “Meeting Architecture in Russia” project. The first stage of the project is about publishing the Russian edition of Maarten Vanneste’s bestseller ‘Meeting Architecture’. The book describes the innovative framework of organising a meeting, its basic principles and methodology. It is intended for MICE professionals (freelance, corporate and agency-based), procurement specialists, senior meeting professionals, students studying events and meeting management, researchers in this field and everyone with an interest in the content side of meetings.

“Meeting Architecture” principles described by Maarten Vanneste almost 10 years ago, nowadays are fundamental for shaping the new profession of Meeting Architect. The creation of the Meeting Architect role in the structure of a large PCO this year is one of the examples of acknowledgment the framework’s significance. Yet another is the introduction of a Meeting Design Award for the first time by European Best Event Awards at its 11th edition this year. As stated by the organisers, “this new award adds an innovative angle to the awards traditionally given in the industry.

Matey Events represents the Meeting Design Institute in Russia and CIS. Apart from joining the “Meeting Architecture in Russia” project, professionals and companies of MICE and business travel sectors have the opportunity to take part in MDI’s trainings and enjoy advantages of being an MDI’s member.

Book launch event date and venue: 13:50, 14th October 2016, Erarta Modern Art Museum, Saint-Petersburg, during the EuBea - The International Festival of Events and Live Communication.

Join the book launch event at EuBea

Notes:

The Meeting Design Institute is a member based organisation with a mission: to develop meeting design alongside logistics and hospitality. The emerging category of meeting design brings together education, tools and services with a common objective to produce better meetings with more powerful, measurable results. MDI is emerging as a global community of companies and professionals that deliver meeting support or meeting design services.

Matey Events  is a bilingual platform dedicated to all things events planning and meetings management. At Matey Events, we aim to bring latest information on industry trends and practices to Russian event professionals; to be the beacon at the Russian events market for the foreign companies; to disseminate interesting and useful resources to all interested in the events industry, and share our extensive experience and knowledge with the public.

‘Meeting Architecture in Russia’ Project Partners are: Kaliningrad Chamber of Commerce, Ekaterinburg CVB, Russian Event Association, FindHall.ru, ExpoBusiness.ru, ExpoClub.ru, MICE&More magazine.

www.meetingsupport.org